For any new or small business start-ups, one of the key challenges is attracting and retaining customers. Although blatant advertising gets the word out, it can be very costly and counter-effective, and may not even reach your target market. A more effective way would be direct marketing to a carefully selected segment of the market. Of course, this requires market research, as well as market intelligence, which would then enable the correct demographic and psychographic segment of the consumer market to be targeted. Once the niche market has been identified, how do we contact these potential customers? The answer is through customized Mailing Lists that has been carefully selected from Martin Worldwide's large database of over 290 million customers and 14 million U.S. businesses.
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